Tahoe Sauna Company

Lead Attribution Dashboard

Where every lead comes from — channel, campaign, and landing page — read live from your database. Pair this with GA4 (all traffic) and Search Console (SEO).

Total leads

245

all time

Last 7 days

Last 30 days

104

Last 90 days

165

Top channel

Direct

83 leads

Leads by channel

first-touch, GA4-style grouping

Pre-tracking

122 · 50%

Direct

83 · 34%

Organic Search

34 · 14%

Organic Social

4 · 2%

Paid Social

1 · 0%

Referral

1 · 0%

Leads over time

by month

2026-02

2026-03

2026-04

2026-05

2026-06

2026-07

2026-08

2026-09

Leads by form / source

which on-site form captured them

case_study_plan

69 · 30%

sauna_design_checklist

50 · 22%

django_newsletter

20 · 9%

unknown

18 · 8%

home_page

16 · 7%

blog_cta

15 · 6%

consultation_page

12 · 5%

ask_a_sauna_question

9 · 4%

global_cta

8 · 3%

contractor_partner_signup

4 · 2%

sauna_owner_guide

3 · 1%

ventkit_reserve_ventilation_kit_wood_cover

3 · 1%

design_products

3 · 1%

our_saunas_page

2 · 1%

Top campaigns

utm_campaign

No campaign-tagged leads yet. Tag your ad and email links with ?utm_campaign= and they appear here.

Top landing pages

first page of the visit that converted

Landing page	Leads
`/`	12
`/sauna-design-reno-nevada`	5
`/projects`	4
`/blog/best-sauna-fan-air-quality`	3
`/remote-sauna-design`	3
`/sauna-ventilation-design`	2
`/best-electric-sauna-heaters`	2
`/plans/8x12-sauna-with-changing-room`	2
`/sauna_design`	2
`/how-to-build-an-outdoor-sauna`	2
`/pre-built-saunas`	2
`/blog/2-person-sauna`	2

Top referrers

external site that sent them

Referrer	Leads
`https://www.google.com/`	27
`https://duckduckgo.com/`	4
`https://chatgpt.com/`	2
`https://www.bing.com/`	2
`https://lm.facebook.com/`	1
`https://www.perplexity.ai/`	1
`https://www.google.co.uk/`	1

Recent leads

most recent 25, with origin

Date	Email	Channel	Form	Campaign	Landing
2026-09-24	nadimsobhani@gmail.com	Organic Search	consultation_page	—	`/`
2026-09-24	a.y.i.d.u.cace4.61@gmail.com	Direct	case_study_plan	—	`/sauna-ventilation-design`
2026-09-23	coece99@gmail.com	Organic Search	case_study_plan	—	`/best-electric-sauna-heaters`
2026-09-23	fe.p@posteo.com	Paid Social	sauna_design_checklist	—	`/electric-vs-wood-burning-sauna-heater?fbclid=IwY2xjawUhAwNwZG9mBWV4dG4DYWVtAjExAHNydGMGYXBwX2lkDDM1MDY4NTUzMTcyOAABHsNhWfJsM4GFfbljSyN8TDWPiCu0cA9TlxYksJM424N2t_d8C1uaRErxO12f_aem_tkXNmCBzkZYpPF1vZh2oXA`
2026-09-23	brandon.leduc@gmail.com	Organic Social	case_study_plan	—	`/contractor-sauna-guide?utm_source=chatgpt.com`
2026-09-22	zeppelin@fieldworkcreative.us	Organic Search	home_page	—	`/best-electric-sauna-heaters`
2026-09-21	thomascaldaroni@gmail.com	Referral	sauna_design_checklist	—	`/blog/cedar-vs-hemlock-sauna-interior`
2026-09-19	bensun1@gmail.com	Direct	ask_a_sauna_question	—	`/plans/8x12-sauna-with-changing-room`
2026-09-19	bjoseph01@gmail.com	Direct	consultation_page	—	`/resources`
2026-09-18	ram@sisqtel.net	Organic Search	sauna_design_checklist	—	`/plans`
2026-09-18	zamparof1@gmail.com	Organic Search	sauna_design_checklist	—	`/blog/best-sauna-fan-air-quality`
2026-09-17	usasomers@comcast.net	Organic Search	ask_a_sauna_question	—	`/`
2026-09-16	gordfisher5@gmail.com	Organic Search	sauna_design_checklist	—	`/blog/sauna-window-placement`
2026-09-16	age.g.ova.j.ud.u50@gmail.com	Direct	case_study_plan	—	`/?name=Ozrpkqw+Dtlzclcxt&email=age.g.ova.j.ud.u50@gmail.com&message=6100328530&referral=fenUAleAjcPPpusG`
2026-09-16	upi.leyu.r5.4@gmail.com	Direct	case_study_plan	—	`/projects`
2026-09-16	sbieser@web.de	Direct	case_study_plan	—	`/?name=Vowkwpcy+Tyrij&email=sbieser@web.de&message=8890538068&referral=YvckEHsordrpgHgEfh`
2026-09-16	drlennyroberts@aol.com	Direct	case_study_plan	—	`/projects`
2026-09-16	tallymommy21@yahoo.com	Direct	case_study_plan	—	`/sauna-design-carson-city`
2026-09-16	n.ik.k.o.gonzalez12.8@gmail.com	Direct	case_study_plan	—	`/?name=Mcsw+Pqdtnjzy&email=n.ik.k.o.gonzalez12.8@gmail.com&message=3160943640&referral=LOKYruIltVVGuSBXZH`
2026-09-16	heidi.dallimore@optimasystems.com	Direct	case_study_plan	—	`/sauna-design-tahoe-city`
2026-09-16	9174147105@tmomail.net	Direct	case_study_plan	—	`/?name=Ydcwop+Otmylrtml&email=9174147105@tmomail.net&message=2252768088&referral=WHyVvezfCQGwjCLQB`
2026-09-16	raycel@pacbell.net	Direct	case_study_plan	—	`/?name=Fmksgnex+Loevgl&email=raycel@pacbell.net&message=8108631056&referral=AKCIHngziKwrUWnG`
2026-09-16	chris.scalzo@usdoj.gov	Direct	case_study_plan	—	`/?name=Oeqsj+Vuppizk&email=chris.scalzo@usdoj.gov&message=5246028104&referral=TQOwRtqsNEnOxrJLb`
2026-09-16	i.y.a.f.aduj.a89@gmail.com	Direct	case_study_plan	—	`/?name=Qkdm+Aatgucomf&email=i.y.a.f.aduj.a89@gmail.com&message=5403424979&referral=OEWtrOgQCemNQCHhBPAU`
2026-09-15	a.satchell@chesapeaketab.com	Direct	case_study_plan	—	`/?name=Cmuxhdky+Skgnq&email=a.satchell@chesapeaketab.com&message=3036266167&referral=rtbfgeagOoJzijgAW`

SEO — Search Console

the organic-search layer

This dashboard covers who becomes a lead and from where. For which search queries and pages drive traffic, run the monthly Search Console review — it pulls impressions, clicks, and positions per page for both properties and turns them into a prioritized content to-do. Ask Claude: “run the GSC monthly review”. GA4 (property G-DQKJ5LRX7Z) remains the aggregate traffic-source layer; this page is the closed loop from source → lead.

First-touch attribution. Read live from Supabase on each load. Lock this page down by setting the ADMIN_DASHBOARD_KEY environment variable in Vercel.